The global keratolytic agents market is set to see sizzling growth, and a main driver? Glycolic acid (and consumer awareness of its benefits).
Scalp exfoliators are on-trend in hair care, and all of the many variations have one crucial commonality that makes them effective: glycolic acid.
GMO ingredients can be helpful in personal care products, but some consumers are avoiding them. What's behind this, and how can formulators deal with it?