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///Pure White Brightening Clay Masque
Pure White Brightening Clay Masque 2017-07-11T13:23:03+00:00

Pure White Brightening Clay Masque – CSW 008-04

Formulated with X50 Pure White CC Powder, a revolutionary Cosmetic Drone delivery system that selectively targets specific cells and releases encapsulated whitening actives to the skin for maximum results. X50 Pure White CC Powder results in 13x brighter and lighter appearance*. This brightening mask is infused with Bentonite and Kaolin, bio-active minerals that help draw out impurities and detoxify the skin. Cosmosil B, a unique blend of two cold-pressed, golden vegetable oils offers a high Vitamin E content while Chia Seed Oil is rich in essential fatty acid keeping the skin youthful. Olivatis 18 creates a stable emulsion with high sensorial
characteristics of light and cushion texture feel.

Phase A
Deionized Water 52.147%
Dissolvine® NA2-S1,2 (Disodium EDTA) 0.50%
Glycerin 99.7% USP Kosher1 (Glycerin) 4.00%
X50 Pure White CC Powder1,3 (Glycolic Acid (and) Lactic Acid (and) Polyvinyl Alcohol) 0.003%
Titanium Oxide (Titanium Oxide) 2.00%
NaOH 40% aq. solution (Sodium Hydroxide) q.s.
Phase B
Chia Seed Oil1,4 (Salvia Hispanica Seed Oil) 5.00%
Cosmosil B1,4 (Brassica Campestris Seed Oil (and) Oryza Sativa Bran Oil) 1.50%
Vitamin E Acetate1 (Tocopheryl Acetate) 0.50%
Endicare® TN1 (C12-15 Alkyl Benzoate) 1.50%
Cetyl Alcohol (Cetyl Alcohol) 3.00%
Olivatis 181 (Olive Oil Polyglyceryl-6 Esters (and) Sodium Stearyl Lactylate (and) Cetearyl Alcohol) 3.50%
Phase C
Cetearyl Alcohol (Cetearyl Alcohol) 0.90%
Ceteareth-20 (Ceteareth-20) 0.90%
Pelavie® White Clay1,6 (Bentonite) 13.00%
Pelavie® White K Clay1,6 (Kaolin) 9.00%
Jojoba Meal1 (Simmondsia Chinensis (Jojoba) Seed Powder) 1.25%
Phase D
Polyamide-5 (Polyamide-5) 0.50%
Sharomix 7041,7 (Benzoic Acid (and) Sorbic Acid (and) Dehydroacetic Acid (and) Phenoxyethanol) 0.80%

*Based on Infinitec published studies


  • 1Coast Southwest, Inc.
  • 2Akzo Nobel Functional Chemicals LLC
  • 3Infinitec Barcelona
  • 4International Cosmetic Science Centre
  • 5Medolla Limited
  • 6The Innovation Company®
  • 7Sharon-Laboratories Ltd


  • pH: 6.5-7.0
  • Viscosity: spindle 4 at 12.0 rpm = 11,000-13,000 cst.


Phase A –In main vessel, combine Phase A ingredients in formula order under propeller mixing. Disperse Pure White CC Powder into the solution with speed of 400 to 500 rpm, mix until fully uniform. Begin heating the solution to 65-70°C. Phase B – In a separate vessel, combine Phase B ingredients in formula order under propeller mixing, and heat solution to 65-70°C. Once Phase B is fully uniform, add Phase B to Phase A with continuous mixing. Discontinue heat and begin cool down. Phase C – Once temperature reaches below 60°C, add Phase C to Phase AB under propeller mixing. Allot time for clay to fully disperse into Phase AB using continuous mixing. Phase D – Add Phase D to Phase ABC. Once fully uniform, transfer to a holding vessel.

REVISION DATE: 07/11/2017

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