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Olive Oil & a Growing Natural Claims Haircare Market

By |2018-04-11T16:40:20-07:00March 29th, 2018|Anti-Aging, Beauty & Personal Care, Blog, Green & Sustainability|

Olive Oil & a Growing Natural Claims Haircare Market Today’s consumer is all about their hair - and the market growth proves it! Last year, sales of shampoo totaled $3.08+ billion USD in U.S.multi-outlets (grocery, drug stores, mass stores like WalMart, military clubs, and dollar retailers). Additionally, U.S. multi-outlet conditioner sales totaled [...]

Beauty Brands Embrace New Attitudes About Anti-Aging

By |2017-11-09T21:27:52-08:00October 8th, 2017|Anti-Aging, Beauty & Personal Care, Blog, Innovation|

Beauty Brands Embrace New Attitudes About Anti-Aging As each generation ages, so do attitudes about how to regard aging, and what "anti-aging" products and treatments really represent. Cover Girl's brand and positioning "makeover" with a new campaign line, "I Am What I Make Up," is a sign of how this is playing out.  "Easy, [...]

DNA Skincare & Anti-Aging: How Big is Big?

By |2017-10-10T19:08:28-07:00October 3rd, 2017|Anti-Aging, Beauty & Personal Care, Blog, Innovation|

DNA Skincare: How Big is Big? The ultimate in personal care personalization will involve formulations practically tailored to each and every individual, if science keeps up its pace of discovery and advancement. How big a market will that be? Already, analysts are making lofty predictions about the overall direct-to-consumer "genomics market," which includes [...]