Beauty Brands Embrace New Attitudes About Anti-Aging As each generation ages, so do attitudes about how to regard aging, and what "anti-aging" products and treatments really represent. Cover Girl's brand and positioning "makeover" with a new campaign line, "I Am What I Make Up," is a sign of how this is playing out. "Easy, [...]
DNA Skincare: How Big is Big? The ultimate in personal care personalization will involve formulations practically tailored to each and every individual, if science keeps up its pace of discovery and advancement. How big a market will that be? Already, analysts are making lofty predictions about the overall direct-to-consumer "genomics market," which includes [...]
Innovation in Action: Lip Balm from...Fruit Waste? When Terence Chung was a schoolteacher, he realized his students were on board with sustainability as a practice they should observe in and out of the classroom. He also saw, though, how sustainability didn't seem to be a concern of theirs when it came to the cosmetics [...]
Is There Really Now An "Ultimate" Sunscreen? Hot on the heels of a recent announcement about how DNA may be the secret to a more effective, longer-lasting sunscreen comes word out of the University of California San Diego about yet another innovation that may produce an "ultimate" natural defense against UV. How does this [...]
Best Practices in Sunscreen Formulation, Part II A review of critical requirements involved in creating effective sun protection products. By Amit Patel In Part I of this series, we explored how the rapid growth in global demand for sunscreen products has spawned many opportunities for formulators and marketers. To exploit them, however, requires following [...]
Best Practices in Sunscreen Formulation, Part I A review of critical requirements involved in creating effective sun protection products. By Amit Patel Complex challenges for formulators As we've mentioned previously, sunscreen and sun care products are in increasing demand, and the more protection they offer, the better they're selling. This means it's an advantageous [...]
Anti-Aging Formulation, Part 2: Ageless Solutions, Innovative Answers By Amit Patel and Traci L. Cassell As we’ve discussed in Part 1 of this series, there are many exciting new innovations in the realm of reliable and customer-favored personal care ingredients, and they’re now available to formulators. By utilizing these new compounds and revolutionary research [...]
Anti-Aging Formulation, Part 1: Ageless Solutions, Innovative Answers By Amit Patel and Traci L. Cassell Growing demand meets growing innovation As the popularity of multifunctional personal care and beauty products continues to skyrocket, so does the demand for anti-aging products that offer multiple benefits, additives, and claims. With exciting new advancements in technology, formulators [...]