The topic?  Traci led the audience through one of the newest advances in ingredient technology, focusing on drone delivery systems as a means of making skincare products more efficient and efficacious.

She explained the history of delivery systems, the factors that are key in delivery system performance, and why drone delivery innovations are leading the way toward faster and better results for consumers.

It’s a fascinating look at the power of innovation in ingredients technology and formulation.  Watch the video below to see Traci’s presentation in its entirety.

Traci Cassell is Vice President, Anti-Aging for Coast Southwest. Traci has more than a decade’s experience in the personal care industry, expanding Coast Southwest’s strategic emphasis on innovative anti-aging skincare and haircare solutions. Traci partners with suppliers from around the world build Coast Southwest’s sophisticated ingredient portfolio, which is based on cutting-edge, cosmetic science and advanced raw material technology. With expert knowledge in all phases of product development, marketing, and brand-building, she and her anti-aging category team technically support Coast Southwest sales representatives and advance customer projects through personalized collaboration with the company’s state-of-the-art applications laboratory