As increased awareness about facial serums grows, glycolic acid-based serums are scoring especially big with consumers seeking anti-aging skincare products to correct and protect their skin.

A serum is typically a water-based, non-greasy, and intensive formulation designed to pack a punch, by delivering a hefty dose of active ingredients, like superstar glycolic acid. 

“Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin,” according to Into the Gloss. “Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles. Goodbye, signs of aging!” 

For those concerned with turning back the clock, glycolic acid based serums offer a supercharged way to target the most visible signs of aging: dry or dull-looking skin, uneven tone, and even the appearance of fine lines and wrinkles.

Glycolic acid serums are one of the top tools for combatting the signs of aging and reviving dull, tired skin. Glycolic acid penetrates the skin barrier quickly, and works to dissolve the bonds holding dead, damaged skin cells together. By removing these dry, tired skin cells from the surface of the face, skin appears instantly revitalized and refreshed.

“Glycolic acid has skin exfoliating benefits to help shed dead cells that accumulate on the surface of the skin,” Joshua Zeichner, M.D., Director of Cosmetic & Clinical Research in Dermatology at Mount Sinai Hospital, said. “It helps brighten a dull complexion, enhance radiance, and improve skin tone. Glycolic acid also helps improve the appearance of fine lines and wrinkles.”

Additionally, glycolic acid is great for anti-aging serums, because glycolic acid is so adept at driving new skin cells to the surface of the face. Newer skin cells retain moisture more easily and look plumper, more evenly toned, and contribute to a more youthful appearance.

Plus, glycolic acid facial serums are great overnight skincare products, and tap into growing consumer desire for more sleepcare and “beauty sleep” skincare products.

“I typically recommend applying the glycolic acid serum in the evening along with your moisturizer,” Dr. Zeichner said. “Skin cell turnover is at its greatest at night, so applying glycolic acid before bed enhances a process that happens naturally at that time. 

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As the consumer demand for effective anti-aging products like facial serums continues to grow, glycolic acid can help deliver a rapid boost of anti-aging protection and a brighter, younger-looking face fast.

Take advantage of our new anti-aging guide, featuring the most innovative, highest-quality ingredients in the personal care industry.