Coast Southwest to Market and Distribute Exciting Specialty Colors and Pigments From Impact Colors

Placentia, CA (October 6, 2010) Coast Southwest, Inc. announces that it has been appointed by Impact Colors, Inc. of Newark, DE to distribute its lines of color effect pigments and products to the personal care marketplace in the western and mountain regions of the United States.

“We are delighted to be working with Impact Colors,” says Kevin D. Sathre, Coast Southwest vice president of sales. “They have wonderful lines with products that are unique. They are committed to providing the best customer service in the personal care industry and so are we.”

Impact Colors supplies a combination of established lines and innovative products and is focused on color effect pigments exclusively for the personal care industry. The company provides personalized service, market insight, and a broad platform of products that offer distinctive advantages in performance or color.

“Coast has an excellent reputation in the personal care field and excellent coverage throughout the region,” says Doug Thornley, co-founder of Impact Colors. “As a supplier of specialty color effect pigments, we need a company that knows the market, knows the players in the marketplace, and is willing to meet not only with purchasing but with research to help customers spec our products into their formulations. Coast Southwest is all of that. Together we believe we can make an impact in the marketplace and provide significant benefit to our customers and our partners.”

Impact Colors is focused on providing technically advanced products in a manner that is environmentally safe, clean, and cost effective. The company supplies products worldwide and serves a number of the large name companies in the personal care industry.

“They have beautiful color,” says Jill M. Reimer, Coast Southwest technical sales representative and supplier relationship manager for the Impact Colors product lines. “You can’t help but be excited by Impact Colors’ products. And they aren’t only for cosmetics. Today many personal care products, from body lotion to shampoo, have shimmer and shine in their formulas.”

In November Impact Color will present Color Trends 2012, a multi-media presentation of color in the cosmetics and personal care industry. “This is the time of year when companies are formulating their products for 2012 spring launch,” says Ms. Reimer. “This tool gives customers new ideas and formulas they can recreate themselves.”

About Coast Southwest, Inc.
Coast Southwest, Inc. is a leading full-service, regional chemical distribution company headquartered in Placentia, CA. From five strategic locations, we serve manufacturers and formulators of personal care and household products throughout the western United States with high-quality functional ingredients, on-time deliveries, and exceptional customer service.

About Impact Colors, Inc.
Impact Colors, Inc., headquartered in Newark, DE, provides highest quality color effect pigments and products to the personal care marketplace worldwide. The company is expert in color trends. Impact Colors recently celebrated its third anniversary. www.impactcolorsinc.com