Coast Southwest’s IllumInating Coconut Cream Cleanser and Smooth and Shine Hair Conditioner clocked in as two of Happi.com’s most popular formulations of 2019, proving big hits for both the skincare and haircare categories.

Ranging from beauty products to personal care, Happi.com’s Formulary section has remained a favorite section for readers and an industry bellwether about what products they prefer for 56 years. Based on page views, Happi.com compiles the most popular formulations for readers at the end of every year, and showcases the innovation and ingenuity of personal care product and ingredient manufacturers in the process.

By combining the best of research-backed, workhorse skincare ingredients with trending natural ingredients, our Illuminating Coconut Cream Cleanser helps reveal radiant, luminous skin.

In this cleanser, the exfoliating properties of glycolic acid work to shed off dead skin cells, speed up cell turnover, and create brighter looking skin fast. Rosehip oil, packed with Vitamin A, helps boost collagen and moisture levels and promotes a smoother, more evenly toned complexion.

Coconut oil, composed primarily of fatty acids, helps retain moisture and nourish the skin after just one cleansing. Finally, innovative preservatives from Sharon protect the integrity and texture of this luxurious, creamy cleanser.

With “cream skin” set to be a key trend for skincare in the new decade, our Illuminating Coconut Cream Cleanser will help more consumers create a dewy, well-hydrated complexion in 2020 and beyond. 

The second Coast Southwest product on Happi’s most popular formulations of 2019 list is our Smooth and Shine Hair Conditioner, an innovative product that seals in shine and protects the hair and scalp.

Sweet almond oil locks moisture into the hair shaft and imparts a glossy look to every hair strand. Golden Jojoba Oil, a well-known natural ingredient for preventing hair loss, helps to moisturize the hair follicles and prevent unsightly dryness, frizz, and flyaways. Additionally, this formulation’s incorporation of sesame seed oil, which is naturally enriched with minerals like magnesium, calcium, phosphorus, prevents scalp inflammation and irritation.

Finally, the unique Chocolate Ginger & Bourbon Tea Concentrate in this conditioner offers a delicious, soothing smell.

With scalp care set to explode in 2020, formulations like Coast Southwest’s Smooth and Shine Hair Conditioner will be increasingly enticing for consumers seeking out multi-purpose haircare products.

Thanks to the unmatched work of our suppliers, and the support of our wonderful customers, Coast Southwest continues to be able to provide our customers and their consumers around the globe with superior skincare and personal care products. 

Take advantage of our new anti-aging guide, featuring the most innovative, highest-quality ingredients in the personal care industry.