Banish Beard Dandruff with Glycolic Acid
The global beard grooming product market is simply explosive, and projected to grow at a CAGR of 7.7% over the next six years. Male consumers are now more concerned than ever about maintaining the health and appearance of their facial hair, and are seeking out innovative grooming products like beard-specific soaps, shampoos, and oils to create the healthiest beard possible.
However, the resurgence of beards as the look for facial hair often creates a subsequent skincare struggle for facially furbearing consumers. Beard dandruff, or the itchy, dry skin lurking underneath facial hair, is estimated to afflict over half of consumers with beards.
This embarrassing combination of cosmetically displeasing flakes and physically irritated skin is an issue for billions of consumers around the globe. However, bearded consumers don’t need to reach for the razor just yet. Glycolic acid based beard care products can provide a gentle, effective remedy for banishing beard dandruff, once and for all.
What’s behind beard dandruff
Just like dandruff on the scalp, beard dandruff is itchy, dry, irritated skin that often leaves visible flakes behind in the beard hair. Also known as seborrheic dermatitis, consumers who battle with scalp dandruff are also, unfortunately, more likely to fall victim to beard dandruff.
Typically, beard dandruff outbreaks are activated by two common skincare issues. The first trigger for beard dandruff is dry skin, which is exacerbated by using harsh shampoos and soaps, which can strip natural oils from the skin and cause flaking. Additionally, not washing the beard enough can also create a buildup of dead skin cells, which leads to the telltale flakes of dandruff in a beard.
Secondly, beard dandruff can also be caused by the naturally occurring microbe Malassezia globosa. While this microbe helps break down the sebum on the face, Malassezia globosa also leaves behind much oleic acid in the process. Oleic acid is known to cause skin irritation, and thus high levels of this by-product can lead to dry, red, itchy skin and a buildup of flaky, dead skin cells.
Regardless of the cause, itchy consumers can find relief for beard dandruff with glycolic acid, the secret ingredient to effectively banishing flakes along with itchy, dry skin.
The exfoliation solution
The key to treating beard dandruff is regular exfoliation with the gentle Alpha Hydroxy Acid, glycolic acid.
Exfoliation with glycolic acid is critical to effectively ending beard dandruff for two key reasons. First, as the smallest molecule in the Alpha Hydroxy Acid family, glycolic acid can best penetrate the skin cell and quickly shed off the dry flakes of skin that create beard dandruff. By sloughing off dead, built up skin cells fast, glycolic acid based exfoliation products can provide instant relief to itchy, irritated consumers.
Skin renewal with glycolic acid
Additionally, glycolic acid is also critical for beard dandruff treatment, because regular exfoliation with glycolic acid can actually help prevent future outbreaks.
When topically applied, glycolic acid is highly effective at speeding up skin cell turnover, which is great news for beard dandruff sufferers. Newer skin cells are healthy and better able to retain moisturizing products like beard oil, which lessens the chances of dry, irritated skin – and more dandruff – in the future.
Saying bye-bye to beard dandruff
Glycolic acid can help beat back pesky beard dandruff quickly, effectively, and affordably. As the global beard grooming market continues to soar, formulators and product planners can solve the common beard dandruff issue for hirsute hipsters everywhere – as well as for other facial-hair loving consumers – with gentle glycolic acid beard care produc
