Consumers Glow Up with At-Home Glycolic Acid Peels
May 5, 2020
“Much like your beloved hairstylist or nail technician, chances are you’re not reuniting with your facialist or dermatologist anytime soon, either. And if your skin is starting to show signs of neglect (especially if you’re washing less often), one of these at-home face peels can leave you glowing in no time,” writes Morgan Ashley Parker for PopSugar.
Long considered one of the best treatments to create healthy, radiant skin, glycolic acid chemical peels are the perfect product to help consumers unveil a glowing complexion while enjoying the comfort of their own homes. What better way to look extra-radiant on a Zoom call?
The quest for a post-isolation “glow-up”
With shelter in place orders across the country, millions of consumers immediately seized upon the idea of cultivating a post-quarantine “glow up,” or improved skin after the isolation period.
“Makeup is rarely worn these days and the time exists to finally give skincare the attention that it deserves…There’s a heightened social audience focus on skincare…in hopes of maximizing the time spent out of the public eye,” according to ListenFirst. “For beauty brands, this is the ideal opportunity to push products that consumers can order online and use religiously while they’re at home to see true results – contributing to their ‘glow-up’ and ideally making them long-term customers.”
One of the best ways to help consumers create a post-quarantine glow-up? With at-home glycolic acid-based facial peels that can quickly and effectively treat acne and breakouts, minimize scars, reduce the appearance of fine lines and wrinkles, and help tame hyperpigmentation, discoloration, and melasma.
How to peel at home?
A facial peel is a gel, serum, or lotion that is applied to the skin. After a delineated amount of time, the peel is washed off, and reveals softer, smoother, more evenly toned skin. Formulated with glycolic acid, chemical facial peels work to improve skin by gently exfoliating the face.
“It is one of the mildest acids that can be used on the skin…and glycolic acid peels give a nice glow, which is always welcomed by my patients,” dermatologist Dr. Francesca Fusco told Harper’s Bazaar.
Once applied to the skin, glycolic acid helps to shed off damaged, dry skin cells by dissolving the glue that holds the bonds of skin cells together. This chemical exfoliation is highly effective at improving overall skin tone, texture, plumpness, and creating a healthful glow.
The benefits of glycolic acid peels
Glycolic acid facial peels are beloved by dermatologists and consumers alike for their efficacy and affordability. In addition to sloughing away dead and dry skin, glycolic acid offers a plethora of other benefits for the complexion, including:
- Reducing pore size
- Minimizing the appearance of scarring
- Fighting acne and beating breakouts
- Taming redness and hyperpigmentation
- Decreasing the width and depth of wrinkles, crepeing, and lines
Even better? Glycolic acid facial peels can help to maintain glowy, healthy skin over the long haul, thanks to the ability of the small molecule to drive new cells to the surface of the epidermis. New skin cells more easily retain moisture and other beneficial ingredients, which contributes to a dewier, younger-looking appearance, which so many consumers crave.
When consumer glow, sales can grow
With the end of sheltering in place uncertain, consumers can find the relief and results they want with at-home skin care products that will deliver a quarantine glow-up. Chemical peels formulated with efficacious glycolic acid are an optimal solution for consumers seeking glowing, radiant complexions. And they’re a solid opportunity to grow sales for brands and formulators that can seize the moment.
