Olive oil is one of the best natural claims ingredients to add moisture, hydration, and health to hair, and consumers are looking for it in haircare products.
Olive oil is the key to satisfying the huge consumer demand for hair and scalp hydration and moisturization products that create healthier, fuller locks.
As the natural claims personal care market segment grows exponentially, expect to see these four ingredients dominate new product formulations and reign supreme for consumers.
It's sandal season, and brittle, cracked nails are nothing to parade in public. But olive oil is the ingredient that can restore strength and luster!
Experts, beauty insiders, and consumers alike all agree it’s time to repair and rejuvenate the skin with these leading products - with the nourishing powers of olive oil!
Olive Oil & a Growing Natural Claims Haircare Market Today’s consumer is all about their hair - and the market growth proves it! Last year, sales of shampoo totaled $3.08+ billion USD in U.S.multi-outlets (grocery, drug stores, mass stores like WalMart, military clubs, and dollar retailers). Additionally, U.S. multi-outlet conditioner sales totaled [...]