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Beauty Brands Embrace New Attitudes About Anti-Aging

By |2017-11-09T21:27:52-08:00October 8th, 2017|Anti-Aging, Beauty & Personal Care, Blog, Innovation|

Beauty Brands Embrace New Attitudes About Anti-Aging As each generation ages, so do attitudes about how to regard aging, and what "anti-aging" products and treatments really represent. Cover Girl's brand and positioning "makeover" with a new campaign line, "I Am What I Make Up," is a sign of how this is playing out.  "Easy, [...]

DNA Skincare & Anti-Aging: How Big is Big?

By |2017-10-10T19:08:28-07:00October 3rd, 2017|Anti-Aging, Beauty & Personal Care, Blog, Innovation|

DNA Skincare: How Big is Big? The ultimate in personal care personalization will involve formulations practically tailored to each and every individual, if science keeps up its pace of discovery and advancement. How big a market will that be? Already, analysts are making lofty predictions about the overall direct-to-consumer "genomics market," which includes [...]

How Is AR Affecting Anti-Aging?

By |2017-09-27T17:41:54-07:00September 12th, 2017|Anti-Aging, Blog|

How Is AR Affecting Anti-Aging? The big reveal of the new iPhone X and its augmented reality (AR) capabilities – an area where Apple is making a huge push – made us think of just how hot the topic of AR is becoming in cosmetics and personal care, including anti-aging. From sophisticated new in-store [...]

Innovation in Action: Lip Balm from…Fruit Waste?

By |2019-03-28T19:27:28-07:00September 8th, 2017|Beauty & Personal Care, Blog, Innovation, News & Media, Uncategorized|

Innovation in Action: Lip Balm from...Fruit Waste? When Terence Chung was a schoolteacher, he realized his students were on board with sustainability as a practice they should observe in and out of the classroom. He also saw, though, how sustainability didn't seem to be a concern of theirs when it came to the cosmetics [...]

“Eco-friendly” Innovation: A Sunscreen to Help Save Coral Reefs

By |2017-08-15T15:32:38-07:00August 15th, 2017|Blog, Green & Sustainability|

"Eco-friendly" Innovation: A Sunscreen to Help Save Coral Reefs Formulators, product planners and marketers alike have to deal with a mushrooming number of considerations when they're developing new personal care products. Sunscreens, as we've noted, are one of the most complex segments they need to deal with thanks to the growth in regional and national [...]

Your Next Sunscreen? It Might Be DNA

By |2017-07-28T20:38:30-07:00July 27th, 2017|Blog|

Your Next Sunscreen? It Might Be DNA Imagine you're headed for the beach, and you search the medicine chest for sunscreen. When you find a bottle and inspect the label, though, you're not checking for its SPF. You're making sure it contains DNA. That's because medical researchers at Binghamton University in New York have [...]

Anti-Aging Formulation, Part 2: Ageless Solutions, Innovative Answers

By |2017-06-15T13:52:43-07:00June 13th, 2017|Blog|

Anti-Aging Formulation, Part 2: Ageless Solutions, Innovative Answers By Amit Patel and Traci L. Cassell As we’ve discussed in Part 1 of this series, there are many exciting new innovations in the realm of reliable and customer-favored personal care ingredients, and they’re now available to formulators. By utilizing these new compounds and revolutionary research [...]

Anti-Aging Formulation, Part 1: Ageless Solutions, Innovative Answers

By |2017-06-26T16:10:09-07:00June 6th, 2017|Blog|

Anti-Aging Formulation, Part 1: Ageless Solutions, Innovative Answers By Amit Patel and Traci L. Cassell Growing demand meets growing innovation As the popularity of multifunctional personal care and beauty products continues to skyrocket, so does the demand for anti-aging products that offer multiple benefits, additives, and claims. With exciting new advancements in technology, formulators [...]