Fluid Thinking. Innovative Solutions



Consumers Are Singing the Praises of Sun Care

By | 2017-08-28T15:27:09+00:00 May 31st, 2017|Blog|

Consumers are Singing the Praises of Sun Care Way back in 1998,  the Internet was scorching, so to speak, as people emailed each other the text of a "commencement speech" attributed by many to novelist/curmudgeon Kurt Vonnegut. Who seemed to be endorsing...sun care products? It certainly read like something he might have written, but it was [...]

How Conservation Can Be Good Business for Chemical Companies and Consumers Alike

By | 2017-05-30T16:53:07+00:00 April 13th, 2017|Blog|

How Conservation Becomes Good Business for Chemical Companies and Consumers Alike It might seem like coincidence that these two items got the attention of the trade media this week, but if you think about it a bit more deeply, there are some deeper connections at work. This article in GCI reinforces what we've touched on previously, [...]

A German Expert’s Take on the Growth in Anti-Aging Products

By | 2017-05-30T16:54:09+00:00 April 11th, 2017|Blog|

A German Expert's Take on the Growth in Anti-Aging Products If you've never heard of dermatologist Dr. Timm Golueke, it's probably because you're not a Euro-based jet setter old enough to worry about aging. Even people outside of the so-called "1%" may have heard of his product line, Royal Fern, a set of phytoactive creams, serums and [...]