International growth looms in beauty & cosmetics in 2010
French marketing firm Eurostaf projects that the beauty products market fought this years’ global downturn, and that prospects for 2010 are much better thanks to continued growth in markets in Eastern Europe, Latin America and Asia. Natural and organic products are a particular bright spot, even in last years’ downturn affecting nearly every other segment.
Skincare products are also a segment that are expected to markedly propel growth, as they’ve done over recent years. As in past years, the overall market is being pushed forward and upward by fresh thinking, not only technically but in terms of creating new definitions of the end user,what they want, and how products really fit into their lives.