The latest trend to sweep the skincare and personal care worlds are ingredients harvested from the depths - and the shallows - of the ocean.
The current craze for marine algae in skincare owes to three ultra-trendy key claims: sustainability, waterless beauty, and its superfood qualities.
Consumers increasingly want to see naturally-sourced, biodegradable polymers in their cosmetic products. Now, there are bio-based solutions to satisfy that demand.
The solution to the "clean skincare product conundrum" lies in using preservatives that can satisfy the needs of consumers and formulators alike.
To fight dry, flaky skin that frequently comes along with harsh winter temperatures and dry indoor heat, new solutions are coming from under the sea!
Probiotics are a big new trend in skin care, ingredients whose natural powers are much sought-after by consumers looking for "clean" beauty solutions.